Blu Harbor Marina

Subscription has its privileges


Subscription, the End of Ownership!

In the not too distant past, owning a sailboat was seen as a status symbol. If you could afford a yacht, the reasoning went, then you were doing well—and everyone could see it.

Today, however, the needle has shifted. People still want to have a sailboat, but they aren’t so concerned about owning them, per se, but aren’t as interested in filling their lives with physical goods anymore. They don’t want to deal with upfront costs, the hassles of maintenance, and the frustration of obsolescence.

Why buy and own a sailboat if there is an easier way to get the same or even better outcome?

This changing viewpoint has come about in part thanks to a new economic reality that things once obtainable only by ownership can now be subscribed, shared, or rented, with a huge economic advantage.

The driving Change

There are 5 main factors driving the rise of the subscription economy.

  1. Own less stuff. 

  2. A person’s status is no longer defined by what they own. 

  3. Subscriptions remove the burden of ownership. 

  4. The real-time that a product/service is used does not justify ownership. 

  5. New products and services available through a subscription that were not available before

Why choose W SAILING?

Although in its infancy of development W is still finding new ways to improve its services and products by applying several strategies that contribute to your success.

1. Uniqueness and differentiating qualities. The W LIFESTYLE yacht design sets itself apart from any other yacht. W Subscribers have access to the latest modern designs, comfort, and performance of brand-new semi-custom premium yachts to be enjoyed at multiple prime sailing destinations at a fraction of the cost, otherwise impossible for them.

2. Convenience. W SAILING is undeniably convenient. W saves members time and money while making sailing easier to be enjoyed. W eliminates all the hassles as members create lifetime memories and have FUN.

3. Variety. To secure that are going to be having FUN, W SAILING allows you to choose between a hand-picked prime sailing spot loaded with brand new yachts for your enjoyment under the same subscription.

4. Simplicity. W takes care of everything, so you enjoy a HOP-ON/HOP-OFF service in a contact-less approach. You won't have to check-in at a front desk, sign papers, and check out waiting for somebody to give you a thumbs up for you to leave. When you and the members use any yacht you will enjoy it as is owned by you.

5. No extra Fees. Simple, people subscribe monthly for just $499 a month. with all available destinations included and our collective Learn to Sail and training programs included. 1-year minimum commitment.


What's included

W SUBSCRIBERS enjoy unlimited sailing at any sailing destination, have guest privileges and invites to PRIVATE events,  Pre-sail planning, on-site concierge service, yacht housekeeping at home port, early access to yachts, contactless service, late returns, and much more.



Premium Yachts


W treats members with unlimited sailing access to an exclusive fleet of semi-custom brand new LIFESTYLE yachts, the benchmark in premium compact cruising yachts delivering enviable levels of comfort and superior refinement with daring looks and peerless performance.


Prime Destinations


W members access to a unique collection of hand-picked prime LIFESTYLE Sailing Destinations with the same membership, that includes all the available amenities that your crew needs to create unforgettable experiences every time you set sail a LIFESTYLE yacht.


Hassle-free sailing

Contactless check-in & check-out, Hop-on/Hop-off service,  invitations to private events, bespoke pre sail planning, and exclusive benefits from partner brands are just a few of the advantages and privileges that W members enjoy.


Learn to Sail

Although many new members already knows how to sial, or for those that are just starting the journey of sailing, W offers LIFESTYLE Sailing courses that are high and boave coast guard requirements, to allow members a successful fast-paced learning experience while having fun right from the beginning as they, meet new members, create new relationships and learn to sail the unique LIFESTYLE.

The choice for YOU!


LIFESTYLE  Subscription



$499/per month

ALL you cyou can SAIL and have FUN

1-year minimum commitment

  • This is your time to sail away aboard of brand New W LIFESTYLE

  • Your subscription matches you with our sailing member's community to sail away when you want to sail

  • Book & Pool to have fun sailing as much as you want with all members 

  • Guest privilages

  • Endless sailing at available destinations 

  • CONTACT LESS check-in & Check-out

  • Lifestyle Learn To sail  and training program sincluded

  • Brand new W LIFESTYLE yachts

  • Managed booking system from a PC or APP

  • Early access to yachts and late checkout

  • Yacht housekeeping at home port and sanitation. ​

  • Pre-Set Sail planning and concierge service  

  • Book time in advance

  • Invites to enjoy unique experiences and members-only events​​​

  • Deductible hull insurance included

  • Enjoy a 10% discount when paying the full year in advance

  • Membership Aditionlas welcome at $125 per month

How does Sailing work?


Book your preferred sail by picking up an available sailing slot from the booking calendar online.



You might find that other members already have booked the same slot you wish, so crew-up with them to sail (6 members max - per sail). If the slot you wish for has no other bookings yet, be the first to start one. They will show up!



Your subscription gives members the most convenient way to sail surrounded by the entire W SAILING community, and their guests, to create new connections and relationships as you improve your sailing skills while having FUN.


You are now aboard a brand new LIFESTYLE, sailing with members that might have different skills and sailing experience, but are equal on board and share nothing but full camaraderie and friendship with an understanding that all crew rotates positions, performing duties randomly as needed, and cooperating abord with whatever task is needed. FUN is your ultimate goal.


Be prepared, as is a common procedure that after docking the yachts safely back at port to throw below deck dining or wine sailing parties to enhance and forge new connections to create memories for the times to come.


WORTH to mention, our community not only sails to have FUN, they also have FUN on land, so be aware that sometimes #5 is performed as often as sailing. Sunset Dock-tails, wine-sailing, and Door-Dash parties while docked are more common than you might think!


Not yet a subscriber, but ready 

to have FUN?